Driving Pays is a totally, out-of-the-box, guerrilla advertising program based out of Toronto, Canada. The aim of the program is to provide an innovative and ubiquitous method for companies to reach their target audiences in defined geographic areas; and while we are at it, we're redefining conventional outdoor advertising as well! How are we able to do that?
Driving Pays takes advantage of the currently empty space on tens of thousands of cars to advertise our clients' products and project our clients' messages while paying drivers for that right. Companies that stand to benefit from Driving Pays range from local businesses, to charity groups, to multi-nationals looking to run targeted promotional campaigns.
We place advertisements of various sizes on our drivers' vehicles. This way we increase driver participation, save our clients money, and still get our clients' messages across to their target audiences!
As the average Canadian driver goes about their daily commute, a commute they share with thousands of other drivers on the road, they generate over 5,000 impressions/month and are able to get your advertising message to places where conventional outdoor media simply cannot. Imagine all the drivers sitting behind a car with your advertisement on the highway or on a main street in rush hour traffic, or in a mall, or an office parking lot! The novelty of our marketing approach alone is memorable enough to make any advertisement stand out!
Contact us for a FREE report outlining the full demographic breakdown of drivers registered in our database. This report, available to non-clients for free for a limited time only, includes, a plethora of information that will show you just how useful our service can be to advertising needs. Seize the opportunity! We are only a phone call or an email away!
The Driving Pays Team!